I’ll admit that I can’t for the life of me remember who said that but I don’t believe I have the genius to think it up myself. And the default information finder of the 21st century, Google – hasn’t helped at all.
When clients are comparing two alternative proposals, far too often we find them preferring the cheaper option because it is exactly that, cheaper upfront…
The reason I say upfront is because when you buy a pump or a blower or an air compressor you are actually making a capital investment in your business.
You either have an existing unit that needs replacing or you need it as part of new process. No doubt that process is either going to cut costs or is going make you money by allowing you to offer up a new product or service.
So while it is tempting to pay as little as possible up front there is more to the purchase than just sticker price.
Please see this at https://pyebarker.com/evaluating-two-different-proposals/
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